Outreach Campaigns/Materials

• AquaSMART K-12
  Develop and supply boating and water safety curriculum for grades K-12 sponsor statewide poster contest for elementary school students, to encourage aquatic and boating safety messages.

  Curriculum	Other Resources	Poster Contest
  School Assemblies

• Boating Clean & Green
  Educating boaters about environmentally sound boating practices.

  Clean Boating Tips	Collection Centers	Dockwalkers
  Recycling Fishing Line	Marine Business Assistance	Used Oil & Sewage Services

• Clean Vessel Media Campaign
  Statewide public multimedia outreach campaign that educates boaters about proper sewage disposal and the use of pumpout facilities.

  Radio	TV	Online
  Print

• Colorado River Tri-State Partnership
  The mission of the Tri-State Partnership is to promote safe and knowledgeable recreational boating on the Colorado River through the combined educational and enforcement resources of Arizona, California and Nevada.

  Boating Laws

  Logos

• Life Jacket Loaner Program
  DBW partnered with fire stations, law enforcements agencies and private partners to continue the life jacket loan program.

  Participating Locations

• Life Jacket Trade-In
  DBW hosts and participates in many events and in partnership with sponsors distributing life jackets during National Safe Boating Week (May 25, 2012).
• Boating Safety Awareness Multi-Media Campaign
  Carry out statewide multimedia campaign to raise boaters’ awareness of safety concerns and reduce accidents.

  Radio

  TV

  Online

• Wear It California!
  Public outreach to encourage boaters to use life jackets. The campaign has effectively increased life jacket wear rates.

  Radio & TV Ads	Online	Photos
  Logos